Hi, I’m Andrew Goodlad an in-house product designer at STV, growing STV Player with a holistic approach to UX.


As a professional UI/UX Designer, I bring a range of Design skills and UXD Disciplines to every project I work on. From design strategy, user interface design to typography and front-end development, my work exemplifies an appreciation for complete user experiences.

I utilize my strengths from concept and strategy through final artwork, production and user testing - having done so for companies such as Art Machine, Northlink Ferries, N.A.F.C, Shetland College, Admasters, Gaelic Themes, Rghardies, ResDiary and now at STV.

As a graduate from the Gallowgate College in Aberdeen with a HND in Computer Graphics Design and Production, my hard work and dedication has continued as I strive to stay on top of emerging technologies.

Experience


Senior UX Designer
STV Group Plc
April 2018 – Present
Glasgow, United Kingdom

• Designing for STV Player, Scotland’s leading VOD platform, improving everything from content management workflows to playback and accessibility.

• Rebuilt and grew the UX team, embedding a user-first design culture across product and technology teams.


• Established strong working relationships with stakeholders and executives, ensuring UX insights shaped business strategy and product roadmaps.


• Led research and testing via customer field studies and STV’s in-house UX Lab, directly informing design decisions.


• Delivered a major transition: repositioning STV Player from a traditional catch-up TV service into a full video-on-demand platform.

•Oversaw the creation of design systems, interaction patterns, and accessibility standards that scaled across teams.


Lead UI-UX Designer

ResDiary
March 2011 – April 2018
Glasgow, United Kingdom

• Championed UX as a critical stage of product development, shifting the company toward a user-centred design process.


• Designed and tested mobile applications for both restaurant partners (B2B) and diners (B2C), significantly improving usability and engagement.


• Led field research in partner restaurants, interviewing staff and observing workflows to uncover pain points and guide product enhancements.

• Created a comprehensive design system, streamlining development workflows and ensuring consistent UI.


• Reduced complex functionality into clear, intuitive design solutions through wireframes, prototypes, and user testing.


• Built and managed a small design team, mentoring junior designers and shaping their professional growth.


Lead Digital Designer

Gaelic Themes and Tartanweb
September 2009 – September 2010 (1 year 1 month)
Glasgow, United Kingdom

• Led a design team of 3, delivering improvements across e-commerce, EPOS, and CMS products.


• Conducted competitive analysis, surveys, and interviews to define MVP goals and align products with user needs.


• Balanced hands-on design with leadership, driving both product quality and team development.


Digital Designer

Vivid Design
July 2005 – August 2009 (4 years 2 months)
Glasgow, United Kingdom

Graphic and Web Designer
Artmachine
February 2004 – January 2005 (1 year)

Shetland, United Kingdom


Graphic and Web Designer

Millgaet Media
December 2003 – September 2004 (10 months)
Shetland, United Kingdom

Education

HND Computer Graphics Design and Production - 2001- 2003
Aberdeen Gallowgate College,

After finishing my higher grades in English, Graph Com, Physics and Art I continued with my education in Aberdeen.

Hobbies

I am a keen Guitar player, having played in a few venues throughout Scotland.
Whenever I get a chance I am out taking photos for my own amusement, but I have sold a few, which I never expected.

I enjoy driving and walking around the Scottish Highlands.

Contact me

Interested in working together? Fill out some info and I will be in touch shortly.